EXPLORATORY RESEACH FOR NTA NET EXAM || PAPER 1 || BY DIMPLE

EXPLORATORY RESEARCH

• Exploratory research is usually conducted when the researcher does not know much about the problem and needs additional information or desires new or more recent information.

• Exploratory research is conducted to provide a better understanding of a situation. It isn’t designed to come up with final answers or decisions.

• Exploration is particularly useful when researches lack a clear idea of the problems they will meet during the study.

• Through exploration the researchers develop concepts more clearly, establish priorities and improve the final research design.

• Example

Consider a scenario where a juice bar owner feels that increasing the variety of juices will enable increase in customers, however he is not sure and needs more information. The owner intends to carry out an exploratory research to find out and hence decides to do an exploratory research to find out if expanding their juices selection will enable him to get more customers of if there is a better idea.

Characteristics of Exploratory research

1. They are not structured studies

2. It will enable a researcher answer questions like what is the problem? What is the purpose of the study? And what topics could be studied?

3. To carry out exploratory research, generally there is no prior research done.

4. It is a Qualitative Research.

5. It is a time consuming research and it needs patience and has risks associated with it.

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Exploratory Research with example

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